The 10-Day Deployment Sprint

All-up testing. Ship the whole thing. The experiment log can't start until it's live.

1Section 1

Before Day 1 - The Immersion Week

Timeline
5-10 hrs
Over one week before the sprint starts
1

Watch/read partner's last 20 pieces of content. Note phrases, analogies, audience questions.

2

Buy and take the partner's course/product. Understand how they teach.

3

Read the comments. Audience tells you what they're confused, excited, skeptical about.

4

Build a voice file: 20 recurring phrases, 5 topics, 3 strong opinions. AI uses this. You review against it.

Words move capture

The difference between 28% and 14% capture rate. Same infrastructure. Half the results. Because the words were wrong.

2Section 2

The 10-Day Timeline

Day 1 Setup

Infrastructure Setup 2-3 hrs

Email provider Landing page hosting Redirect layer Analytics Experiment log template
You only do this once. Serves every future position.
Day 2 Page

Landing Page Draft 3-4 hrs

Voice match Bridge headline 3-5 pre-sell slides Email capture form Redirect to checkout Mobile test
AI handles 60-70% of copy.
Day 3 Email

Email Sequence Draft 3-4 hrs

AI drafts all 6. You adjust voice.
Day 4 Wiring

Wiring 2-3 hrs

Redirect links for every outbound product link Analytics events Full-flow test: link -> landing page -> capture -> email -> click -> checkout
The sprint is not live until the whole path works once.
Day 5 Partner

Deal Memo + Partner 1-2 hrs

Send demo Formalize split List ownership Test duration: 14 days min Exit terms: 30-day notice Send the single URL
One URL is the handoff. Everything else is behind it.
Days 6-7 Buffer

Buffer

Automation failures Redirect loops Android rendering Partner edits
Something will break. Two buffer days are structural, not optional.
Days 8-9 Test

A/B Test Setup

Control = partner's existing direct-to-checkout link Variant B = your landing page 50/50 split Track conversion rate Track email captures Track revenue per visitor
Test against the current path, not against a theory.
Day 10 Live

Go Live

Real visitors Real data First experiment log entry Check analytics morning and evening
Resist changing anything for 72 hours.
3Section 3

The Deployment Checklist

Email provider set up
Landing page built + mobile tested
Email capture form wired + tested
Welcome sequence loaded with timing triggers
Redirect layer built + tested
Analytics events wired + verified
Full-flow test completed
Deal memo agreed + signed
Partner URL delivered
A/B test configured + verified
Experiment log template created
Go live confirmed - real traffic flowing
4Section 4

What "Done" Looks Like

You Have
Live landing page
6-email sequence firing
Redirect layer tracking clicks
A/B test running
Experiment log with first entry
You Don't Have
Perfect landing page. Log will improve it.
Perfect email copy. Log will improve it.
Revenue yet. Expected window is 5-14 days.
Confidence. Comes week 3.
The sprint is the beginning, not the end.