Infographics
Fifteen concept maps covering the toll position model from first principles to portfolio math. Each one distills a chapter's worth of thinking into a single reference sheet.
Income Follows Assets
The five asset types, the 90-day test, and the income gear progression from commission to licensing.
Ch 1
The Toll Position
The bridge metaphor, dead click anatomy, and the three things the operator owns: infrastructure, data, relationships.
Ch 2
The Ten Inversions
Ten default mental models inverted. Work for assets, not cash. Own 50% of fifteen things instead of 100% of one.
Ch 5
The $15/Month Stack
The complete infrastructure for $15/month. Four layers, cost breakdown, and the control principle that makes it work.
Ch 8
Eight Revenue Layers
The eight ways a single toll position generates revenue. Active, dormant, and missing layers mapped against real economics.
Ch 10
The Trust Engine
How trust compounds through partner relationships. The qualification scorecard, pitch sequence, and deal structure that earns long-term access.
Ch 7
Purchase the Cow
The escalation ladder from commission to equity. Contributor stage exchange, licensing play, and exit valuation math.
Ch 19
The Experiment Log
The weekly metrics ritual, 12 operator numbers in three groups, A/B testing discipline, and the 200-experiment moat.
Ch 11
The AI Workforce
Five backbone AI agents: Copy Drafter, Experiment Analyst, List Health Monitor, CCI Pattern Scanner, Daily Digest Compiler.
Ch 21
The Operator's Dashboard
Morning view, 12 metrics in three groups, workflow cadence, agent data flow, revenue surface audit, and alert escalation.
Ch 11 · Ch 21
The Tech Stack Blueprint
Architecture flow, domain structure, multi-partner scaling, backup and recovery, and the security checklist.
Ch 8B
Finding Your First Partner
The creator qualification scorecard, terrible first-partner signals, pitch conversation anatomy, and three deal shapes.
Ch 7
The 10-Day Sprint
Day-by-day deployment from zero to live. Infrastructure, landing page, email sequence, testing, and go-live in ten days.
Ch 12
The Anti-Patterns
The Bottlenecker Trap, the Daisy Chain, the line you don't cross, and when to fire a partner. Every failure mode mapped.
Ch 13
These infographics accompany The Un-SaaS.
Each one maps a chapter's core framework into a single visual reference. Get the book to see where each concept fits in the complete system.