The Tech Stack Blueprint

Your infrastructure, your kill switch. Every piece runs on your accounts, your domain, your login.

Own It Accounts, domain, data, and shutdown control stay with you.
1Section 1

The Architecture

Partner's Link

One URL. Their only touchpoint.

Your Domain

Redirect layer receives all traffic.

Landing Page

Static HTML on your hosting. Captures email.

Email Capture

Form -> your ESP API. Subscriber is yours.

Email Sequence

14-day automated nurture. 4:1 trust ratio.

Redirect Layer

Outbound clicks tracked, logged, A/B tested.

Merchant Checkout

Commission earned. Data captured.

Their Side
Ownership Line
Your Side - You Own All of This
2Section 2

The $15 Stack - What Goes Where

Landing Pages

Static HTML + Tailwind CSS on Cloudflare Pages or Netlify

$0/month

Git push to deploy. Version control built in. Loads in <1 second.

Email

Buttondown ($9/mo) or Postmark ($15/mo)

$9-$15/month

API-driven capture. Automation sequences. Deliverability that matters.

Redirects

Cloudflare Worker + KV Store

$0/month

Every click tracked. Destinations changeable without touching email copy. A/B routing.

Analytics

Plausible ($9/mo) or self-hosted Umami ($0)

$0-$9/month

One dashboard, all positions. Privacy-friendly. Event tracking.

$10-$15/month for the entire stack

vs. $387/month for ConvertKit + Leadpages + Zapier + CRM

3Section 3

Domain Architecture

yourdomain.com
yourdomain.com/partner-a

Landing pages for Partner A

yourdomain.com/partner-b

Landing pages for Partner B

mail-a.yourdomain.com

Sending domain for Partner A emails

mail-b.yourdomain.com

Sending domain for Partner B emails

go.yourdomain.com

Short redirect domain for all tracking links

SPF
Authorizes your email servers to send

DKIM
Cryptographic signature proves emails are genuine

DMARC
Policy for handling failed authentication

All three required. Skip one, land in spam.
4Section 4

Multi-Partner Scaling

1 Partner

Shared everything. $15/month. One email account, one landing page, one redirect config.

5 Partners

Hybrid. Separate email per partner. Shared landing pages, redirects, analytics. $75-$155/month.

10 Partners

Full hybrid. Separate email + sending domains. Shared infrastructure. $150-$300/month.

Infrastructure cost stays below 1% of revenue at every scale.

X

Shared Email

One spam complaint tanks deliverability for ALL partners.

✓

Separate Email

Partner A's problem stays Partner A's problem. Deliverability isolated.

5Section 5

The Insurance Policy - Backup & Recovery

Weekly Backups

  • ☑Subscriber list with ALL fields (tags, segments, behavioral data)
  • ☑Revenue and conversion data export
  • ☑Experiment log snapshot

Monthly Backups

  • ☑Email sequence documentation (copy, timing, triggers, branches)
  • ☑Landing page static HTML snapshots
  • ☑Redirect configuration spreadsheet

Always-On Redundancy

  • ☑Dormant backup ESP with pre-warmed sending domain
  • ☑Backup sending domain (registered, SPF/DKIM/DMARC configured)
  • ☑Version control (Git) for all landing pages and configs
★

THE 24-HOUR TEST: Could you restore full operations on a completely new stack within 24 hours? If not, you have gaps.

6Section 6

Security Checklist

UNIQUE PASSWORDS
Every service. Password manager mandatory.

2FA EVERYWHERE
Email provider, hosting, DNS, affiliate networks.

API KEYS IN ENV VARS
Never in code. Never in Git.

PARTNER BOUNDARIES
Partners get reports. Never logins.

ANNUAL AUDIT
Revoke unused keys. Rotate credentials. Verify backups.

★

The fastest way to lose a toll position isn't a bad landing page. It's a compromised account.