Monthly email captures1,400
Monthly conversions49
Monthly commission revenue$2,896
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Toll Position Revenue Calculator
Model the revenue from a single toll position before you build anything. Plug in a partner's traffic numbers, set your capture and commission assumptions, and see what the infrastructure produces month over month.
Single Position
Revenue Model
Revenue per subscriber (RPS)
$2.07
Optimization
What If You Optimized?
These projections apply modest improvement multipliers to your capture rate and conversion rate — the kind of gains that come from consistent A/B testing.
Month 1
· current numbers
$2,896/mo
Month 6
· +15% improvement
$3,834/mo
Month 12
· +30% improvement
$4,895/mo
Cumulative revenue (12 months)
$44,556
The Experiment Effect
The 15% and 30% improvement figures above are conservative. They come from A/B testing your landing page headlines, email subject lines, sequence timing, and offer positioning — one afternoon of focused testing per week.
Each test compounds. A 5% lift in capture rate and a 10% lift in conversion rate, achieved independently, multiply together. After six months of consistent testing, most operators exceed these projections. The infrastructure keeps producing whether you test or not — testing just widens the margin.
The Eight Revenue Layers
This calculator models Layer 1 only. A mature toll position stacks all eight:
L1Basic affiliate commission (15–30%)
L2Negotiated commission (35–50% after proving value)
L3New product matchmaking from behavioral data
L4Email sequence revenue (secondary recommendations)
L5Broadcast revenue (4-to-1 content/offer ratio)
L6Retargeting and segment monetization
L7Grouped and seasonal offers
L8Inbound partnership offers (merchants come to you)