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Dead Click Estimator

Every affiliate link bleeds traffic. This calculator shows you exactly how much revenue is hiding in the clicks that leave without buying — and what your toll position captures.

Inputs
Your Partner's Traffic
Plug in real numbers from a creator you're evaluating. Defaults use median benchmarks.
Results
Clicks that leave without buying 1,470
Revenue the creator currently earns $1,182
Your toll position would capture 412 emails
Projected monthly conversions 14
Monthly toll revenue $852
Monthly revenue on the table
$852
Annual projection: $10,220
What This Means

The gap between clicks and conversions is not waste — it is uncaptured demand. A toll position turns that gap into an asset.

  • 1. These are clicks the creator is already generating but not monetizing. No new traffic required.
  • 2. You build the bridge — a landing page and email sequence — that captures the dead clicks before they disappear.
  • 3. The creator earns more, you earn a commission, nobody pays for new traffic. The economics work because the traffic already exists.