Toll Stack Press

Books for operators

The Un series is for people who would rather install the plumbing than build the building. Each book takes one place where money already moves (someone else's audience, a marketplace, an introduction, an abandoned asset, a page nobody sells, a client's work, a lesson, a room someone else built) and shows how an operator earns there without founding another company.

Same method, different doors. Read them in any order.

The Un-SaaS cover: a toll booth operator collecting a toll from a passing car
Available on Kindle

The Un-SaaS

A Toll Stack Engineer's Handbook

Recurring revenue from audiences you'll never need to build. The operator's handbook: find a creator with traffic, install the bridge, collect the toll.

The Un-Broker cover: a finder steps back, notebook under his arm, while a buyer and seller shake hands
In editing

The Un-Broker

A Finder's Playbook for the Age of AI

Get paid for knowing who needs what, and for knowing when to step back. A fifty-year finder's method, rebuilt for a world where everyone has a machine writing letters.

Reader kit

Manuscript complete

The Un-Seller cover: an operator studies the blueprint of a market arcade while the market goes on around him
In revision

The Un-Seller

A Marketplace Operator's Playbook

Revenue from the parts of a marketplace most sellers never see: how discovery, recommendations and email really work, and where an operator fits in.

Being expanded to more marketplaces

The Un-Founder cover: an operator lets himself back into a shuttered storefront with a ring of keys
In drafting

The Un-Founder

An Operator's Playbook for Dormant Assets

Stop starting. The channels, lists, communities, offers and code other people walked away from, and how to find, verify, control and revive them.

First draft complete

The Un-Publisher cover: an operator ties a blank price tag to empty space at a newsstand
In drafting

The Un-Publisher

A Media Operator's Playbook

Every audience has space nobody is selling. Broker the sponsorships, license the rights and run the pages, without becoming a publisher.

First draft complete

The Un-Agency cover: an operator plugs a single patch cord into a switchboard
In drafting

The Un-Agency

A Services Operator’s Playbook

Own the client and the demand. Rent the work, and share what it earns, instead of billing hours on a retainer.

First draft complete

The Un-Course cover: an operator hands a binder of lessons, an apple on top, to a foreman on a working floor
In drafting

The Un-Course

A Knowledge Operator’s Playbook

Earn from what you know without building another course: license the lesson into programs, associations and workplaces where learners already are.

First draft complete

The Un-Community cover: an operator saves a seat at a club's card table with a face-down card while the owner tends the bar
In drafting

The Un-Community

A Community Operator’s Playbook

Earn inside the rooms other people built, without hosting one of your own: run the room for its owner, and build the trading floor between members.

First draft complete

About the press

Toll Stack Press publishes the books behind this site. The articles here are where the ideas are tested first; the books are where they're finished, with the method, the guardrails and the arithmetic in one place.

Every book is written by Bill Eisenhauer. More about the author.