Current RPS$1.50
Revenue per email (RPE)$562
Projected monthly revenue at $2.50 RPS$7,500
Projected monthly revenue at $4.00 RPS$12,000
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Revenue Per Subscriber Calculator
RPS is the single number that tells you whether your toll position is working. Below $1.00/month means something is broken. Above $2.50 means your system is compounding. Plug in your numbers and see where you stand — and what better numbers would mean.
Revenue Per Subscriber
RPS Calculator
Calculate your RPS and see what better numbers would mean for your bottom line.
Your RPS
$1.50
Benchmarks
What Good Looks Like
Below $1.00
Something is broken
$1.00 – $1.50
Early stage — optimize sequences
$1.50 – $2.50
Good — system is working
$2.50 – $4.00
Great — compounding
$4.00+
Elite — protect and replicate
The Number That Matters
Revenue per subscriber is a better diagnostic than open rates, click rates, or list size because it captures the entire funnel in a single number. Two operators with identical open rates can have wildly different RPS — the difference is product selection, sequence architecture, and segment quality.
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